Our concept

Generation 2.0

Water and flour, a pinch of salt, a tablespoon of tomato, a sprinkle of oil, a handful of Fior di Latte and you're done. That was the beginning!

We are at the turn of the seventeenth and eighteenth centuries until the final recognition of the "Pizza Margherita", whose name is that of the queen and wife of Umberto I visiting Naples in 1889.

More than a century has passed since that day and generations of pizza makers have followed one another over the decades, from father to son, inexorably, like a river in flood. The Neapolitan pizza school is now known throughout the world and like all the arts, over time, it has evolved under the pressure of the younger generations, the arrival of new and special flours, technology and, why not, global communication.

“La Vita è Bella” starting and maintaining the Neapolitan tradition in full with the help, dedication, love and creativity of its pizza chef Ciro Dario, aims to offer also and not only a more elaborate version, carefully presented and composed of the best Italian DOP and DOC products. The attempt is to demonstrate that pizza, although born as a poor dish, today can reach high culinary levels and be considered on a par with any other cuisine, both in the elaboration of the dishes and, above all, in the elaboration of flavours and texture. In short, we want to bring to the table also the other side of Pizza, that of inventiveness, creativity, generations of young people who want to show that there is still much to give….. That of Generation 2.0